Why Fira?

While walking along the cliffside streets in Santorini's capital Fira, you may be overcome with the urge to get down to the port below you to view the town in all its splendour. Hanging from the highest cliffs of the Caldera, it resembles a natural balcony spreading over the Aegean sea. Its central location and easy access to the other parts of the island have turned Fira into the busiest commercial town in Santorini with numerous choices of hotels, restaurants, clubs and shops. Being situated at the top of the cliff, Fira offers some of the most spectacular views to the volcano and sea caldera. Fira's sunset is just as amazing as the one in the village of Oia.


Fira is a beautiful fusion of local tradition with the international "avant-garde" - a combination that suits ideally to the capital of an island which has been cosmopolitan from birth.


Start your stroll in Fira by walking up and down the so-called "Gold Street" where you will literally be dazzled by the abundance of luxurious jewelry shops. Enjoy a nice refreshment while getting mesmerized by the incredible view. Beauty lies at every turn in this town. Wander through the tiny cobblestoned paths and feel town's old-day charm blended with modern-day comforts. The evening stroll along Odos M.Nomikou follows the edge of Caldera and is one of the most exquisite in the Cyclades.


The amazing night life that the capital offers is one of the advantages over its main "rival" - the village of Oia. Trendy clubs, classy bars and clubs with Greek music attract thousands of tourists during the summer peak months when the narrow streets of Fira are literally bursting with "party animals".